International Marketing

• global communication and brand management
• customer relationship management
• marketing ethics
• digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:

• develop a theoretical understanding of the discipline
• test applicability of both well-established and newly introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

• create competitive advantage
• build brand loyalty
• understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.