Cross-Cultural Communication and International Marketing

Entry requirements

A 2:1 honours degree, or international equivalent, in the following disciplines:

Anthropology

Communication

Ethnography

Intercultural Communication

International Relations

Linguistics

Philosophy

Psychology

Politics

Social Anthropology

Social Psychology

Sociology

TESOL

Modern Foreign Languages

Accounting

Advertising

E-Commerce

Economics

International Trade

Management

Marketing

If you are a graduate in any of the following disciplines, we may also consider your application: Education, Area Studies, English, Geography, History, Law and Translation.

Work experience in an international organisation or cross-cultural context is desirable, but not essential.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.

Months of entry

September

Course content

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

• develop systemic understanding and critical awareness of international marketing theory
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.