Strategic Marketing and Customer Experience Management
Entry requirements
A good 2:2 (Hons) degree or equivalent or/and relevant business experience. If your first language is not English, you will also need an IELTS score of 6.5 with at least 6.0 in each component.
Months of entry
January, September
Course content
This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
Information for international students
We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.
Fees and funding
A first-class scholarship is available to both home and international students studying a taught postgraduate degree at the University. The scholarship will reduce tuition fees by 33%. The scholarship will be automatically awarded to applicants who already have a first class honours degree that is recognised to UK standard.
A new system of postgraduate loans for Masters degrees in the UK was introduced in August 2016 with support from the UK Government. The loan will provide up to £10,609 for taught and research Masters courses in all subject areas. The loans can be used for tuition fees, living expenses or both.
Qualification, course duration and attendance options
- MSc
- part time24 months
- Campus-based learningis available for this qualification
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Admissions
- info@buckingham.ac.uk
- Phone
- +441280820227