Digital Marketing

Entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

• a minimum of a second-class honours degree
• or equivalent overseas degree from a recognised institution
• or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

English language requirements

Months of entry

January, September

Course content

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

• a strong foundation in marketing theory and practice
• a specialist perspective on digital marketing and how it integrates into an overall marketing framework
• the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

• Digital Marketing Analyst
• Social Media Manager
• Communities and Social Media Specialist.

Information for international students

Pathways courses for international and EU students

Fees and funding

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.