Digital Business (e-Marketing)

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

About this course

This course addresses the full customer relationship cycle. This includes:

• marketing
• sales
• service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

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Information for international students

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills).

If you have lower English Language scores, you may be accepted onto a pre-sessional English course.

Fees and funding

See Fees and Funding tab in the Programme information in our online Prospectus.