Digital Marketing

Entry requirements

• You must be aged 19+
• You need to have lived in the UK for a minimum of 3 years
• You'll need at least a Level 1 in English and Maths

Months of entry

October

Course content

What’s the course all about?

Embark on a transformative journey into Digital Marketing with our comprehensive course. Explore the features of online brand promotion, from web design to SEO, social media, email marketing, and PPC advertising. Dive deep into practical projects, honing your skills in website creation and digital marketing strategies.

By course completion, you’ll possess a robust understanding of audience research and the ability to drive tangible outcomes for any digital marketing endeavours. Master Digital Marketing with Netcom Training and unlock a world of opportunities in the dynamic digital landscape. Enrol now to kickstart your career or elevate your current skillset in Digital Marketing.

What are we going to teach you?

• This digital marketing course provides a comprehensive overview of key strategies and tools necessary for establishing and growing an online presence. You’ll begin with an introduction to digital marketing principles and the creation of effective marketing strategies. You’ll cover branding foundations, including brand identity, values, mission and target audience, and progress to building an online brand with a focus on brand voice, content strategy and visual content creation.
• You’ll get to explore social media management in depth, including platform selection, content strategies and creation tailored for different platforms such as Meta, TikTok, Pinterest, Etsy, YouTube, LinkedIn and others. You’ll delve into search engine optimisation (SEO), covering on-page, off-page, local and technical SEO techniques.
• The course also integrates web development and AI, video and graphics creation and content marketing fundamentals, emphasising content planning, audience engagement and storytelling. Additionally, it includes content optimisation strategies, platform-specific content tactics and the use of hashtags and calls to action (CTAs). You’ll gain skills in creating social media calendars using AI, producing various types of videos and utilising social media analytics with Google Analytics. The course also explores generating extra income through affiliate marketing, private label products (PLRs) and digital products, providing a well-rounded education in digital marketing.

Career opportunities

Once you’ve completed the course, your new skillset could open doors to employment opportunities such as:

Digital Marketing Assistant (earning £18k to £25k per year)
Social Media Coordinator (earning £18k to £26k per year)
Content Creator (earning £20k to £28k per year)
Marketing Coordinator (earning £20k to £28k per year)

Fees and funding

This course is FREE with government funding!