Hospitality, Entrepreneurship and Innovation

Entry requirements

Age requirements

21 years at the start of the program.

Education

Bachelor-level undergraduate degree in any subject.

Months of entry

February, September

Course content

Enhance your Entrepreneurial Expertise

This Master’s Degree is designed specifically for aspiring or current entrepreneurs, and professionals who own a family business. Perfect also for career switchers, this program enhances entrepreneurial knowledge and strategy, covering the most cutting-edge and relevant business models and technology.

If you are a recent graduate or career changer with a bachelor’s degree and limited or no work experience, this program could be right for you.

Program content

The program consists of two academic semesters followed by one internship semester.

Semester 1

• Online Boot Camp
• Hospitality Operations, Disruptions and Talent Management
• Industry Fundamentals and Complexity
• Trends, Disruptive Models and Entrepreneurial Mindset
• Hospitality Operations
• F&B Management and Value Delivery
• Leadership, Team Building and Intercultural Management
• Innovation and Entrepreneurship: From Idea to Business Model
• Hospitality, Entrepreneurship and Innovation
• Design Thinking and Start-up Creation Process
• Business Model Identification
• Partnership and Ecosystem Management
• Strategic Governance and Compliance Strategy
• Protecting your Brand and Your Business
• Business Field Trip to Berlin

Semester 2

• Scaling Your Business: Digitalization and Go-to-market Strategy
• Marketing and Big Data in Hospitality
• Sales and Contracts Negotiation
• Revenue Management and Digital Distribution Strategy
• Digital technologies and Big Data Management
• Digital Marketing and Growth Hacking
• Financial Lifecycle and Funding
• Fundraising and Financial Strategies
• Mergers, Acquisition and Restructuring
• Family and Small Businesses
• Sustainable Development and Social Entrepreneurship
• Innovation Fair
• Business Field Trip to Silicon Valley & Napa Valley

Semester 3

• 6-month internship
• Business Research Project

Information for international students

Minimum English language entry requirements

If English is not your first language, or if you have not spent the last three years studying in an institution where English is the primary language of instruction, you will be asked to provide one of the following:

• IELTS: overall 6.0 and min. 5.5 in every sub-component*
• TOEFL: Internet-based 80 or paper-based 550
• First Cambridge Exam: Grade A
• Cambridge Advanced Exam: Grade C

*Only tests taken/issued in an official IELTS testing centre are accepted.