Luxury Management and Guest Experience

Entry requirements

Age requirements

21 years at the start of the program.

Education

Bachelor-level undergraduate degree in any subject.

Months of entry

February, September

Course content

Dive into the World of Luxury Retail, Fashion Design and Hospitality

This Master’s Degree will position you perfectly for a career in the luxury sector. Ideal for young talents, career switchers and companies investing in their employees, the intensive courses, immersive learning and real-world internships will take your career and skillset to the next level.

We have designed this program for recent graduates and career changers with limited or no work experience who hold a bachelor’s degree.

Program content

The program consists of two academic semesters followed by one internship semester.

Semester 1

• Online Boot Camp
• Luxury Business Environments
• Economics and Sociology of Luxury
• Business Trends in Luxury Hotel, Resorts and Events
• Gastronomy Universe, Fine Wines and Spirits
• Ultra-Luxury Travel and Experiences
• Luxury Fashion and Design
• Marketing and Brand Management
• Building Brand Equity
• Experiential Economics
• Digital Transformation and Data Analytics
• Digital Marketing in the Luxury Industry
• Business Field Trip to Paris

Semester 2

• Luxury Experience and Innovation
• Service Culture and Operational Excellence
• Design Thinking
• Sustainable Luxury and Design
• New Frontiers in Customer Experience
• Impactful Design for Retail and Hospitality
• Retail Management
• Strategies and Business Models
• Strategic Management of Luxury Brands
• Intercultural Leadership and Talent Management
• Corporate Finance and Value Creation
• Business Models in Luxury
• Legal Environment of the Luxury Industries
• Luxury Innovation Fair
• Organized by students
• Business Field Trip to Milan

Semester 3

• 6-month internship
• Business Research Project

Information for international students

Minimum English language entry requirements

If English is not your first language, or if you have not spent the last three years studying in an institution where English is the primary language of instruction, you will be asked to provide one of the following:

• IELTS: overall 6.0 and min. 5.5 in every sub-component*
• TOEFL: Internet-based 80 or paper-based 550
• First Cambridge Exam: Grade A
• Cambridge Advanced Exam: Grade C

*Only tests taken/issued in an official IELTS testing centre are accepted.