International Marketing MBA

Entry requirements

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Months of entry

January, September

Course content

Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change.

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

Information for international students

Fees and funding

Scholarship opportunities

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.