How to get into buying and merchandising

If you'd like to make an impact on the retail landscape by influencing trends and maximising profits then a career in buying or merchandising is for you. Learn more about the roles of buyers and merchandisers, the qualifications you'll need and the jobs on offer

Why choose buying and merchandising?

A retail buyer focuses on product. They research fashion trends and are responsible for selecting the products that appear in store or online. Retail merchandisers ensure commercial and financial viability of the product. They ensure that stock flows through the business and is available where it is most likely to sell.

Although the jobs differ, buyers and merchandisers work together to deliver product ranges that meet consumer needs.

As a buyer or merchandiser you can expect high levels of responsibility and occasional travel, which could be international, to attend trade fairs, watch fashion shows and visit suppliers.

Starting salaries for junior buyers range from £18,000 to £25,000 - potentially rising to £45,000 with experience. Assistant merchandisers can earn £16,000 to £18,000, rising to £22,000 with experience. After several years in the profession you could earn £36,000.

On top of perks such as early responsibility, trend setting, retail discounts and opportunities to travel, job satisfaction is a huge draw. As a fashion buyer or merchandiser you will see people buying and walking down the street in products that you have helped bring to market.

What qualifications do I need?

It's possible to enter buying and merchandising jobs without a degree, but in a competitive industry, where the number of applications outweighs the number of vacancies, many employers prefer graduates.

Roles are open to graduates of all disciplines, but business, fashion, finance and retail-related subjects are particularly relevant.

For example, for the BSc Fashion Buying and Merchandising at The University of Manchester you'll need to achieve AAB at A-level for entry. The programme takes three years to complete, four with an industrial placement. Core course modules include 'Raw Materials for Fashion', 'Management and the Apparel Pipeline', 'Fashion Buying and Merchandising', 'Fashion Business and Analysis' and 'Buying Strategy'.

To expand on the knowledge and skills gained in your undergraduate study, or if your previous degree was in an unrelated area, you may consider a Masters degree. Postgraduate study is not essential, but it may give you an edge.

For entry on to most courses you'll need a good first degree (2:1 or above) or equivalent. However, some institutions may accept those with a 2:2.

For example, the one-year MA Fashion Buying and Merchandising Management at Manchester Metropolitan University accepts students with a 2:2. You'll gain a deep understanding of the role of a buyer and merchandiser and gain the ability to strategically plan and select a range of high quality garments. Core units include 'Range planning and development', 'Brands and consumer culture', 'Fashion enquiry' and 'Sourcing and supply chain strategy'. Tuition fees cost £9,500. For help with course costs see postgraduate loans.

Postgraduate certificates in buying and merchandising can also be studied, such as the PGCert Fashion: Buying and Merchandising at University of the Arts London (UAL). The programme is an intensive 15-week course, covering buying and merchandising and marketing and supply chain. You'll learn about the buying and merchandising cycle, from trend prediction to consumer market research, competitor analysis, garment design, range planning, sales forecasting and sourcing. UK students will pay £4,235 , while international students will need to pay £8,660.

Search for postgraduate courses in buying and merchandising.

What skills do retail employers look for?

Trainee buyers need to demonstrate a natural affinity for product, trend and colour and have an insight into the way consumers are shopping. Aspiring merchandisers need to possess the ability to understand what appeals to customers.

In both jobs you need to be able to multi-task, keep a clear focus and evidence excellent time management skills. Creative flair, a passion for retail and a strong sense of commercial awareness will also stand you in good stead.

Other useful qualities include:

• interpersonal skills - making sure that fashions arrive in store at the optimum time is a collaborative effort between many retail departments. A friendly, enthusiastic and outgoing attitude will ensure that you get the help you need to complete the job
• organisational skills and the ability to work well under pressure - to cope with a hectic workload
• analytical skills, commercial focus and a talent for spotting trends - essential for both roles you'll need to analyse and identify future trends to stay ahead of the game. You need to think about what consumers want while prioritising the business and maximising profits.
• numeracy skills - make sure you're competent with Microsoft Excel and quick with mental arithmetic, ratios, percentages, margin calculations and currency exchanges.

Many of these skills can be developed on a postgraduate course or through relevant work experience. To set your application apart make sure you have some previous experience of retail, in the form of an internship, work placement, period of work shadowing or volunteering.

A part-time retail job will also provide invaluable experience and will go a long way to impressing potential employers. If you have a particular area of interest such as fashion, homeware or electricals, try to secure a job in a relevant retail setting. This will enhance your product knowledge and develop your trend-spotting skills. As buyers and merchandisers generally work in an office environment, experience in a similar setting may also prove useful.

What are my career options?

It's possible to start at the bottom and work your way up without a degree, although progression will be slower. Within buying you’ll typically start as a buyer's admin assistant or trainee assistant buyer before progressing to assistant buyer and then on to a buyer job.

It's a similar story for merchandisers - you could start as a merchandising admin assistant and progress to assistant merchandiser before applying for merchandiser jobs.

With significant experience it's possible to climb the ladder to become a buying controller or merchandising director.

Graduates of the Manchester Metropolitan University course now work with companies such as Burberry, Boohoo, TJX Europe and JD Sports. Graduates of the PGCert at UAL have gone on to work for Gucci, ASOS, Ralph Lauren, All Saints, mytheresa.com, River Island and John Lewis.

Search for graduate jobs in retail and discover what you can do with a degree in fashion.

An increasing number of retail companies now offer apprenticeships. If university isn't for you but you'd still like a job in head office functions such as buying and merchandising you should consider a retail apprenticeship.

Can I do a buying and merchandising graduate scheme?

If you have a degree, you can apply for a buying or merchandising graduate scheme.

Lidl, Morrisons and TJXEurope all offer buying and/or merchandising graduate programmes.

On the two-year buying scheme at Morrisons you'll carry out a range of tasks from sourcing and selecting ranges to forecasting sales and negotiating deals with suppliers. You'll play a vital role in new product development and assist with product launches and promotion. You'll start the programme as an assistant buyer, before training to become a buyer of a specific product area. To gain a place on the scheme you'll need a minimum 2:1 degree.

Graduates on the merchandising and buying scheme at TJXEurope begin their journey as an allocation analyst in the merchandising team. You'll gain experience in different product areas and learn the importance of the relationship between buying and merchandising. Upon completion of the scheme you could work in a core merchandising function, as a store merchandiser, within ecommerce or merchandising development. Becoming a buyer is also an option.

To find out more about available programmes, what they involve and how to apply see retail graduate schemes.

Find out more

• Gain an insight into the retail sector.
• Learn more about alternative jobs in retail.