Business with Digital Management

Whatever your background or undergraduate degree subject area, this course will equip you with a wide range of practical business skills, with a particular focus on digital management, including business information systems and digital marketing.

The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers tasks ever more complex and demanding. Yet with the ability to deal confidently with challenges like these, you can look forward to a rewarding future in virtually any organisation.

The MSc Business with Digital Management will give you the skills and insight needed for a successful business career in a variety of different industry sectors, as well as the qualifications and confidence to lift you above other candidates in the job market, whatever your background or undergraduate degree subject area.

This course will provide you with solid grounding across all the main business disciplines with additional knowledge and skills in digital management.

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change. You'll study:

• Digital Marketing - will help you to understand digital media from a marketer's perspective. Whether simply placing an online advert, creating a website or creating a comprehensive online engagement strategy, most marketing campaigns today involve digital platforms.
• Digital Business Information Systems - will help develop your understanding of the significance of information systems. It will foster your critical appreciation of the operations and organizing logics of e-businesses, the emergence of new business models driving these new business forms, and of the challenges of managing in the digital age.
• People and Organisations - provides you with a critical and enquiring understanding to be able to deploy a variety of perspectives for analysing organisations and people.
• Strategic Analysis - introduces you to the terminology of economics and strategy to develop your understanding of strategic analysis and practice.
• Meeting Customer Needs - introduces you to how organisations are transformed to better identify and satisfy the needs of their customers.
• Managing Finance - covers the principles and techniques of information management and looks at how to manage finance to support decision making in a global context.
• Personal and Professional Development (Business and Management) - is a spine module that applies a practice-focused teaching and learning approach. Emphasis is placed on the relevance and applicability of knowledge to your own individual professional and academic development with respect to your future career. You will also develop your interpersonal and communication.
• Management Project and Research Methods - involves developing your own academic research project and gives you the opportunity to investigate an area of particular interest to you and of relevance to your career.

Plus, one optional module from:

• Leadership
• Managing Change
• International Project Management
• Innovation, Creativity and Enterprise
• Customer Relationship Marketing
• Global Marketing
• Management Consultancy
• Sustainable Procurement
• Emerging Markets: The New World Order.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.