Public Relations

Entry requirements

A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience. Professional qualifications or substantial appropriate work experience may be acceptable.

Applicants are required to submit an essay: a 300 word analysis of the external communication challenges facing an organisation that you know of and a summary of how you would improve its communications.

Months of entry

September

Course content

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR) for their University partnership initiatives. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas.

Information for international students

If your first language is not English you should have an IELTS 7.0 with 6.5 in writing and speaking and 6.0 in reading and listening.

Applicants are required to submit one academic reference.

Fees and funding

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page. As well as tuition fee loans, there is a range of funding available to help you fund your studies.