Strategic Public Relations and Communication Management

Entry requirements

A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.

If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

Explore INTO Stirling programmes to see the pathway and pre-masters routes available for this course and others at the University of Stirling.

Months of entry

September

Course content

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Information for international students

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

• IELTS Indicator 6.5 with a minimum of 6.0 in each sub-skill
• Cambridge C1 Advanced (CAE) 176 overall with a minimum of 169 in each sub-skill
• Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 169 in each sub-skill
• Pearson Test of English (Academic) 62 overall with 60 in each sub-skill
• IBT TOEFL 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
• IBT TOEFL Special Home Edition Test 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
• Trinity ISE II Pass overall and Merit in all sub-skills, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
• Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
• Duolingo 105 overall with a minimum of 95 in each sub-skill
• LanguageCert International ESOL B2 Communicator - High Pass with a minimum of 152/200 overall and 33 in each sub-skill

If you are from India, Bangladesh, Ghana or Nigeria please also check your country/region specific page for any additional, or changes to, English language requirements.

For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.