Strategic Marketing and Branding

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Accredited by the Chartered Institute of Marketing.

Course description

This course is under review for 2025 entry. We aim to provide a further update by November 2024. Please contact the school/department for further information.

This course is designed to take graduates from any discipline into careers in marketing management.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.

You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Accreditation