Marketing (International Marketing)
Entry requirements
Minimum 2:1 or the equivalent from an internationally recognised university (any discipline).
Months of entry
September
Course content
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.
Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
The MSc Marketing (International Marketing) is one of the two pathways available in the MSc Marketing programme. The other pathway is Sustainable Marketing.
Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.
What is unique about Henley’s Masters in Marketing (International Marketing)?
The module Global Marketing Management is key for students studying on the International Marketing pathway, and introduces marketing in a global context, and will enable students to understand the complexity and variety of factors playing a role in designing and implementing global marketing programmes.
A holistic approach
Effective leadership requires more than first-class business acumen, it requires a degree of self-awareness and sensitivity. Our Masters programmes offer you a unique practice-centred approach to teaching equipping you with the tools to become a compelling leader. This approach creates emotionally intelligent graduates who can be fully effective in their chosen careers.
How you will learn
Henley has a strong reputation for the practical application of business ideas and concepts. We are underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders. This is a thread that is woven through all of our Masters programmes.
Our Masters programmes feature a mix of core and optional modules, tailoring your degree towards your needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This provides you with the opportunity to discuss and explore the material in depth with your lecturers and fellow students.
You will be introduced to the latest thinking and research findings then have the opportunity to challenge those that have created it. You will also explore real-world issues, tackle current business challenges, and interact with guest lectures and speakers from industry. This gives you the opportunity to test, extend and refine your knowledge and skills with confidence.
How we assess you
You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.
Ongoing support
While Masters students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss module content and you can meet with your academic tutor. Support staff are available to help with anything that may arise during your time at Henley.
Information for international students
IELTS requirements: 6.5 with no component below 6.0 in any sub-skills.
Pre-sessional English language programme
If you need to improve your English language score, you can take a pre-sessional English course prior to entry onto your degree.
Fees and funding
Scholarships are available to support high-potential students. All applications are automatically considered for a scholarship. No separate scholarship application is necessary. Simply submit your application for a Masters programme and you will be automatically notified if you are successful.
Shortlisting and selection are based on academic merit and the candidate’s potential as demonstrated in the application form.
For more details, visit our scholarships webpage.
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Professional accreditations:
CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing
After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from L4 Certificate in Professional Marketing modules ‘Applied Marketing and Planning Campaigns’. Students will be required to pass one further elective module to obtain the L4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification.
CIM Diploma in Professional Marketing or CIM Diploma in Professional Digital Marketing
After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from either the L6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy’, to which they will be required to pass ‘Innovation in Marketing (mandatory)’ plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass both the Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing.
In order to be eligible for CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification, students are required to take MMM183-Marketing Communications in Virtual World module as one of their electives.
Course contact details
- Name
- Global Recruitment Team
- student.recruitment@reading.ac.uk