Digital Marketing
Entry requirements
Minimum 2:1 undergraduate degree or the equivalent from an internationally recognised university.
Months of entry
September
Course content
This Masters in Digital Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.
What is unique to Henley’s Masters in Digital Marketing?
Digital Marketing Analytics is a key module for the Masters in Digital Marketing and is exclusive for students taking this programme. The module discusses the role of digital analytics in the context of web and social media platforms, and students will be apply to apply their knowledge to formulate marketing and business plans.
A holistic approach
Effective leadership requires more than first-class business acumen, it requires a degree of self-awareness and sensitivity. Our Masters programmes offer you a unique practice-centred approach to teaching equipping you with the tools to become a compelling leader. This approach creates emotionally intelligent graduates who can be fully effective in their chosen careers.
How you will learn
Henley has a strong reputation for the practical application of business ideas and concepts. We are underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders. This is a thread that is woven through all of our Masters programmes.
Our Masters programmes feature a mix of core and optional modules, tailoring your degree towards your needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This provides you with the opportunity to discuss and explore the material in depth with your lecturers and fellow students.
You will be introduced to the latest thinking and research findings then have the opportunity to challenge those that have created it. You will also explore real-world issues, tackle current business challenges, and interact with guest lectures and speakers from industry. This gives you the opportunity to test, extend and refine your knowledge and skills with confidence.
How we assess you
You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.
Ongoing support
While Masters students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss module content and you can meet with your academic tutor. Support staff are available to help with anything that may arise during your time at Henley.
Information for international students
IELTS requirements: 6.5 with no component below 6.0 in any sub-skills.
Pre-sessional English language programme
If you need to improve your English language score, you can take a pre-sessional English course prior to entry onto your degree.
Fees and funding
Scholarships are available to support high-potential students. All applications are automatically considered for a scholarship. No separate scholarship application is necessary. Simply submit your application for a Masters programme and you will be automatically notified if you are successful.
Shortlisting and selection are based on academic merit and the candidate’s potential as demonstrated in the application form.
For more details, visit our scholarships webpage.
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Professional accreditations:
CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing
After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from L4 Certificate in Professional Marketing modules ‘Applied Marketing and Planning Campaigns’. Students will be required to pass one further elective module to obtain the L4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification.
CIM Diploma in Professional Marketing or CIM Diploma in Professional Digital Marketing
After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from either the L6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy’, to which they will be required to pass ‘Innovation in Marketing (mandatory)’ plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass both the Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing.
In order to be eligible for CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification, students are required to take MMM183-Marketing Communications in Virtual World module as one of their electives.
Course contact details
- Name
- Global Recruitment Team
- student.recruitment@reading.ac.uk