Strategy, Marketing and Innovation

Entry requirements

An upper second-class honours degree in a relevant subject, or master's in a relevant subject. Equivalent professional experience and/or qualifications will be considered. All shortlisted applicants will be invited to attend an interview.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry

February, April, October

Course content

Overview - Marketing

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect place to do it.

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

Overview - Business and Management

If you're ready to take your existing qualifications and skills in Business and Management into a postgraduate research degree, Portsmouth is the perfect place for you.

As a postgraduate researcher with us, you could research the issues facing organisations and governments such as strategy, enterprise, innovation, leadership, ethics, organisation studies, human resource management and development, employment relations, sales management, advertising, operations research, organisational excellence, and corporate branding.

Our research tracks and addresses the threats and opportunities that arise from an increasingly competitive global business environment. 100% of our research impact in the area of Business and Management Studies was judged as outstanding or as having very considerable reach and significance in the Research Excellence Framework (REF 2021). When you study for a postgraduate research degree with us, you'll play your own part in transforming our expertise into impact.

You could join research collaborations with bodies such as the Chartered Institute of Personnel and Development (CIPD), the Higher Education Academy (HEA) and Skills for Care. You could also work with businesses and policy-makers who are participants and recipients of our research, to ensure that our work is relevant and has the greatest impact.

Support and facilities

When you join us, you'll be supported by our Graduate School, alongside your assigned supervisory team, who'll help you get the most from our facilities. The Graduate School will help you become part of our thriving, collaborative research community, and help grow your skills as a researcher through the Graduate School Development Programme, which offers training, workshops and events.

You'll also use our exceptional facilities, including our Bloomberg Suite – where you'll have access to data from Bloomberg, Datastream, and S&P Global, and use the latest statistical software, including Stata, Matlab, EViews and SPSS Statistics.

What can a postgraduate research degree do for my career?

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity. You'll also develop research management skills, and an in-depth knowledge of the subject on which your PhD is focused.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields – from positions within academia, to careers in industry and the public sector.

Department specialisms