Fashion Marketing

Entry requirements

A second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. Applicants with non-standard qualifications will be invited to attend an interview.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry

January, September

Course content

Overview

Are you a self-motivated, independent thinker who loves fashion and research? You can become fashion’s next creative innovator with our MA Fashion Marketing degree that combines the business excellence and artistic innovation of our Business and Law and Creative and Cultural Industries faculties.

You’ll learn the concepts, functions, and processes of fashion-buying and merchandising, alongside marketing management theory and practice, and explore both current and emerging communication practices for fashion and luxury businesses. You’ll gather intelligence and insights from a global and cultural landscape to create captivating marketing strategies and communications that span print, media, and digital platforms. As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

With opportunities to engage with industry professionals, you'll gain an extensive understanding of brands, sectors, expertise, and innovation topics—preparing you to take part in contemporary fashion conversations after you graduate.

• Network with industry professionals from a range of fashion companies
• Gather and use global data to inform your marketing decisions
• Explore a range of contemporary fashion and business topics
• Hear from industry speakers, including guests from Mintel, WGSN, Size Footwear, Lazy Oaf, Depop, and Burberry
• Complete live projects with companies such as Size, Footwear
• Build your portfolio with competitions and events, including Graduate Fashion Week, Artsthread, Fashion Revolution, and D&AD
• Attend field trips, including to flagship stores and commercial spaces
• Gain optional professional qualifications in areas such as Google Analytics and Google Ads
• Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

Career planning

During your course you'll have expert career support from our Careers and Employability Centre, your tutors and our Business and Law Career-Ready Programme. This support will continue for 5 years after you graduate.

Career support

You'll benefit from:

• Networking events
• 1-to-1 appointments
• CV and cover letter advice
• Interview preparation and practice
• Workshops to enhance your employability skills
• Recruitment events, including the Student and Graduate Opportunities Fair
• Support starting your own business