Marketing

Entry requirements

Applicants shall either have been admitted to the degree of Bachelor of Commerce majoring in the subject or subjects of study proposed; or have been admitted with the status of one who is entitled to proceed to the diploma.

If your first language is not English you need to meet our English language requirements as follows: IELTS score of 6.5 in the academic module (with no individual band below 6.0); we also accept a number of other English language tests. Due to COVID-19, we currently accept Duolingo English Test (DET), IELTS Indicator Test, and TOEFL iBT Special home Edition.

Don’t meet the English language requirements? The University of Otago Language Centre English for Otago programme offers a pathway for Undergraduate and Postgraduate students to meet the English language requirements for undergraduate and postgraduate study.

Months of entry

February

Course content

The Postgraduate Diploma in Commerce (PGDipCom) is a two-semester paper-based programme designed for graduates seeking to build on their undergraduate degree and enhance their career prospects.

Marketing at Otago

Every day we come into contact with marketing. Each time a purchase is made, or a service utilized, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television Programs you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organization or self-employment, marketing skills and knowledge are necessary.

Information for international students

Otago offers students an unrivalled campus experience and a vibrant, social student culture. The majority of Otago’s 21,000 students live, work and play in Dunedin - New Zealand’s only true university city. Otago is home to over 3,000 international students, from over 100 countries.

Fees and funding

New Zealand is a relatively affordable country to live in. Dunedin, being a student-focused city, has living and entertainment options for all budgets.

Students are eligible for the Otago International Excellence Scholarship.