Retail Marketing and Analytics MSc

Entry requirements

Please see course page for more information

Months of entry

September

Course content

The new MSc Retail Marketing and Analytics is strategically driven by the evolving complexities of the retail sector, the increasing demand for data-driven decision-making, and the need for specialised skills in digital and omnichannel retail strategies. This programme is designed to hone future-ready marketers capable of leading in a data-centric industry and supporting societal trends towards ethical consumerism.

Introduction

The Retail Marketing and Analytics MSc addresses a critical gap in the market for professionals adept in both retail marketing and high-level analytics. This comprehensive course encompasses a wide range of topics, including consumer behaviour, digital retail strategies, brand management, market research and customer relationship management tailored specifically for the retail sector.

This programme strongly focuses on leveraging data analytics for informed marketing decisions so you will receive essential training in the latest digital marketing tools and platforms. You will also be adept at interpreting retail data to enhance marketing efforts and optimise retail operations.