Green Finance and Sustainability Accounting MSc

Entry requirements

Please see course page for entry requirements

Months of entry

September

Course content

The Retail Marketing and Analytics MSc addresses a critical gap in the market for professionals adept in both retail marketing and high-level analytics. This comprehensive course encompasses a wide range of topics, including consumer behaviour, digital retail strategies, brand management, market research and customer relationship management tailored specifically for the retail sector.

This programme strongly focuses on leveraging data analytics for informed marketing decisions so you will receive essential training in the latest digital marketing tools and platforms. You will also be adept at interpreting retail data to enhance marketing efforts and optimise retail operations.

Additionally, you will learn how to apply theoretical concepts by engaging in real-world case studies and gain proficiency in using analytical tools and techniques to analyse consumer trends, measure campaign effectiveness, and optimise retail marketing strategies.