International Marketing Management

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing.

Visit our website for full entry requirements, including the alternative qualifications we accept.

Months of entry

September

Course content

This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.

You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.

The course – accredited by the world's leading professional body – has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with a cross-cultural experience and the skills needed to work in the worldwide business environment.

Sign up to our postgraduate newsletter for updates on scholarships, important deadlines and subject information.​