Advertising, Marketing and the Media

Entry requirements

A 2:2 degree , or international equivalent, in a social science, humanities or english or other discipline which must include at least two humanities or social science modules (this can include the research project/dissertation).

Applications from students with a degree below a 2:2 or equivalent, or non-social sciences degree will be considered dependent on any relevant professional or voluntary experience, previous modules studied and/or personal statement.

Months of entry

October

Course content

We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace. Our societies are constantly influenced by the advertising industry, and businesses need to become increasingly aware of the societies and cultures in which they're operating. These areas play an important commercial function within business and organisations.

Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

• Recent developments from actor network theory on market devices
• Concepts of advertising, marketing and consumption
• Contemporary marketing and management
• Media and communications
• Developing brand cultures

You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014). We're pursuing a new understand of the social world with our world leading research, and contributing to the thinking that guides organisations.

This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.