Digital Marketing Communication and Leadership

Entry requirements

This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.

You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.

If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.

Months of entry

September

Course content

You will:

• Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age

• Compare and contrast a variety of digital technologies and marketing communication approaches

• Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals

Your learning experience:

• Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field

• The use of case studies, providing the opportunity to develop solutions to actual business problems

• Assessments which require the application of learning to a live organisational context

• A multidisciplinary setting reflecting today’s more collaborative work practices

Information for international students

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

English Language requirements for non-international applicants

Applicants are required to provide evidence of competence in written and spoken English (GCSE grade C) or equivalent.