Integrated Marketing Communications in Agriculture Micro-credential

Entry requirements

There are no formal entry requirements, but applicants are advised that this course will be delivered at SCQF Level 11, which is equivalent to a postgraduate MSc degree. If you do not have a Bachelors degree or equivalent level qualification, you may find the postgraduate level assessment challenging.

You will require access to a computer or laptop, internet connectivity and a webcam. Access to Adobe Suite and Microsoft Suite is suggested, but not required.

Months of entry

January, February, March, April, May, August, September, October, November, December

Course content

This course aims to equip learners with an understanding of theory and with practical skills related to marketing communications in the context of the rural sector and natural economy.

With a combination of lecture and theory-based practical activities, the course will provide learners with the ability to think critically and strategically about how to communicate persuasive message to diverse consumer groups important to the rural sector and natural economy.

It will also provide learners with the experience of developing and integrated marketing communications plan involving targeted messaging and omni-channel media efforts.

Assessment