Marketing

Entry requirements

2:2 UK Honours degree or equivalent.

Relevant professional qualifications related to the field of marketing and work experience in an associated area will be considered.

The MA Marketing course is appropriate both for those who have prior study experience in the Marketing area and for those who have studied alternative disciplines at undergraduate level.

A successful applicant will usually have the following qualities:

• students should be self-motivated, keen readers, open to considering marketing in terms of abstract theory
• willing to participate in class discussion and happy to work on team projects.

English language requirements:

IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores.

Months of entry

September

Course content

The Royal Holloway MSc Marketing is a unique inter-disciplinary one-year course, providing cutting-edge insights into consumer markets, aimed at developing your professional and practical skills as a marketing manager.

This course is certified by the Chartered Institute of Marketing (CIM) and taught by one of the largest marketing departments in the Greater London area, with world-class expertise in areas such as digital marketing, data analytics, services marketing, consumer psychology, consumer culture, tourism and sustainability.

The course is aimed at students who have a keen interest in developing a deep and comprehensive understanding of marketing practice from a multiplicity of perspectives. Through our unique inter-disciplinary approach, you will develop your knowledge of marketing’s contemporary challenges, from the advent of artificial intelligence to the climate crisis. You will build a solid knowledge and understanding of contemporary issues based on state-of-the-art research and practical case materials, giving a well-rounded, challenging and innovative insights into marketing practice and consumer behaviour.

As a student in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

Reasons to choose Marketing MSc at Royal Holloway:

• Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).

• Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.

• Distinct from traditional marketing programmes by focusing on multiple disciplines of marketing and consumer research, from arts and cultural studies to experimental psychology and data analytics.

• Flexibility to tailor your studies to suit your specific areas of interest, such as: marketing analytics, consumer experiences, digital marketing, marketing communications and marketing sustainability.

• International profile created from regularly hosting leading international marketing academics and practitioners who present their work to faculty and students.