Digital Campaigning and Content Creation

Entry requirements

Entry requirements

A UK honours degree or equivalent OR significant work experience.

International students: You will be required to provide evidence of English language competence at no less than IELTS 6.5 and no individual component score below 6.0.

Months of entry

January, September

Course content

First-rate digital content has one primary quality; it makes us pause and want to look, to hear the message, to discover what happens next. Can the creation of such compelling material be a happy blend of good fortune and good timing? No, there is a method, and it can be mastered using skills learned on this practically-focused course. By understanding the language of film you will learn how to improve content. Along with campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts or dramas. You will also learn key news-media production skills (such as interviewing, managing, producing, directing, shooting and editing short newsworthy film and other digital content).

This course has been inspired by the professional experiences of our academic staff and maximises our expertise in PR, film and media. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR and communications lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations and have also won awards for their work. Our experience is at the centre of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives.

Why QMU?

• Prepares you for current and future developments: The course is designed to meet not just current industry practice, but developments in the future. You’ll be well placed to produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic.
• Passionate and award-winning staff: Our staff live and breathe their subject with a passion, and you will be taught by multi-award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media and who has won 70+ international awards for his short films.
• Supportive, creative and nurturing learning environment: You will work in a personal and collegiate environment that nurtures creative talent, which will enable you to build your portfolio, and that supports entrepreneurial students to establish their own businesses. Watch the video content on this page for an insight into our students' experience of the course, and the links to student case studies.
• Flexible block-study: This means you can combine study with your existing work and life commitments.
• Placement/Industry experience opportunity: Choose to build on your skills and experience by working for a live client.
• Industry accreditation: This course is accredited by the Digital Marketing Institute (DMI). The DMI accreditation shows employers that your degree and learnt skills/knowledge are up to date with the latest findings in marketing and that you have received a high quality multi-disciplined degree (see 'DMI accreditation' tab for more information). QMU is also a partner institution of the Public Relations and Communications Association (PRCA).