Digital transformation foundations (online short course)

Entry requirements

You don’t need any prior digital transformation knowledge to join this course, although any work experience will help enhance and contextualise your learning.

It’s suitable for those who are new to digital transformation who want to build their knowledge and skillset, those who want to develop a digital transformation plan for an organisation or client, and more experienced practitioners who want to cement their knowledge of the latest trends.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 32 hours to complete and you can learn at your own pace. You can begin learning at any time and you will have at least six months to complete the course.

Months of entry

Anytime

Course content

Discover the foundational building blocks for successful digital transformation with The Open University (OU) and industry experts, Target Internet. Whether you’re new to digital transformation or have some experience, in this course, you’ll learn the critical elements that will increase the likelihood of success. You’ll learn to define and communicate the purpose of digital transformation, develop stakeholder engagement plans, and explore effective leadership and buy-in. You’ll also learn how organisational agility, the working environment, and skills can be harnessed to drive change.

Fees and funding

Assessment