International Fashion Marketing

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.

This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.

With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.

Features and benefits:

• Flexibility - Select from a range of specialist option units in Term 2, including entrepreneurship, product development and industrial experience, to tailor your studies to your interests and career aspirations.
• Fashion Community - An international and culturally diverse city, Manchester hosts global brands in addition to a flourishing independent fashion economy and creative industries.
• Expertise - Our staff are researchers and industry specialists, covering the breadth of the fashion world from design, supply chain and production to marketing, merchandising and management.
• The Future of Fashion - Students will be equipped with the essential knowledge and key skills needed to help evolve the fashion industry to become more environmentally sustainable, socially progressive and ethically conscious.
• Industry Links - We are connected with over 400 industrial partners, from Fred Perry and Lacoste to Alexander McQueen and the British Fashion Council, ensuring our programmes are shaped to meet the needs of an ever-changing sector through live projects, external visits and networking opportunities.