Digital Marketing

Are you looking to make your mark, and get ahead as a strategically minded, creative marketer? Join our MSc Digital Marketing to set yourself up with the versatile toolkit and up-to-date set of skills and knowledge you need.

Understanding all the different components that contribute to effective marketing today is fundamental to anyone looking to build a successful career in digital marketing.

This hugely popular master’s at our London campus spans everything from strategic planning and marketing generally, to media management and the latest digital tools, like AI and the metaverse.

Stand out with up to the minute know-how

This is a fast-evolving field, so the course is continually being updated to encompass the newest techniques and ideas.

You’ll work with Loughborough London’s experts to learn how to create successful digital marketing strategies, explore areas like data science, and learn all about the newest technologies and marketing practices. From immersive experiences and gamification, to live streaming and how to use data science to create highly personalised marketing campaigns.

The course also covers the technical and social challenges that come with selling products and services digitally today, such as ethics and approaching marketing through a global lens.

The ideal springboard into a successful marketing career

Open to graduates from a wide spectrum of backgrounds, this master’s has been carefully curated, drawing on expertise from across the university, to give you everything you need to make an impact as a highly effective marketer.

The comprehensive and multi-disciplinary nature of the programme makes it particularly relevant for you if you’re looking to move into senior roles in digital marketing, brand management, consultancy or general marketing.

Why you should study this degree

• Get to grips with the latest digital marketing trends, technologies and techniques, including interactive customer communication, content automation, personalisation, gamification, application development, and using data science to improve the reach and effectiveness of marketing strategies and campaigns.
• Study both the technical and more social science-related aspects of the discipline, working with Loughborough London’s multi-disciplinary practitioners and researchers for a broader vision.
• Get up to speed with contemporary challenges relevant to organisations today, like equality, diversity and unbiased technologies in marketing, ethical marketing and making best use of AI.
• Full immersion in each topic area through block teaching.
• Study full or part time at our vibrant campus, at the heart of East London.