Sport Management

Our MSc in Sport Management is co-taught by the School of Sport, Exercise and Health Sciences (currently ranked 1st in the world for sport-related subjects, QS World University Rankings by Subject 2022) and the School of Business and Economics (a triple accredited UK business school).

Our MSc programme is a business and management degree, which accounts for nuances within the sport industry. Our teaching is informed by world-leading management and sport-related research and designed to develop your skills in sport marketing, policy and governance analysis, organisational management, finance and accounting. Students will also understand the key strategic challenges facing the sport ecosystem and the impact of sport on wider society.

Key study themes include: global sport marketing and media, sport policy governance and regulation, economics of innovation in the sport industry, management of human resources in the sport industry, research methods and skills for sport managers, accounting, strategic management, and more. You will also address topics such as professional sport marketing strategies, new sport policies, and the governance of sport federations.

Located on our Loughborough campus, our MSc programme is at the heart of the sporting ecosystem in the United Kingdom, with Sport Park, Loughborough Sport, our Loughborough Lightning franchises, and a multitude of international sports organisations all located on our campus. Our unique professional development opportunities also complement students' academic learning to ensure graduates are well-placed to thrive in the sport industry across the globe.

Who should study this programme?

This programme has a broad appeal. It will interest students with a background in sport who want to learn about the business side of the sector, but will equally appeal to students with some business and management knowledge who want to specialise in the particularities of the sport industry.