Digital Asset and Media Management

Entry requirements

Bachelors degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study) valid in any discipline and/or substantial work experience involving the management, use or creation of digital media and resources.

Months of entry

September

Course content

The MA in Digital Asset and Media Management (DAMM) programme explores the opportunities and challenges that organisations face as they attempt to develop effective strategies to manage every-increasing amounts of data in the form of digital assets.

Because the management of digital assets has become a critical concern for organisations operating across nonprofit and for-profits sectors, this programme is playing a critical role in preparing students for DAMM and DAMM related careers.

Combining theoretical and practical components, the programme is designed to link important theoretical ideas with industry-focused case studies and practical group projects. The MA DAMM team recently welcomed world leading DAM expert Theresa Regli to the DAMM team, a move designed to ensure that our students are industry-ready on completion of this programme.

Key Benefits

• We draw on a wide range of expertise, offering insights into curatorial and archival practices associated with digital asset management across industry sectors, encompassing nonprofits (e.g. libraries, orchestras, museums) and for-profits (e.g. broadcasting corporations, gaming companies, commercial archives, social media).
• The programme is designed to encourage students to critically explore interesting questions into the nature of digital technology and socio-economic questions such as rights and project management.
• The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets throughout their lifecycle. Tutors come from a diverse and highly interdisciplinary background, having managed digital archives in the nonprofit heritage sector or, for example, worked on large digital projects in the gaming, film, or broadcasting sectors.
• Through the optional internship module, students can have direct access to some of the world’s most important culture and media institutions.
• Close links and regular speakers from the content sector give students unique insights and up-to- the-minute knowledge of new trends in DAMM and related areas of research/work.