Entrepreneurship MSc

Entry requirements

For up to date details, please visit the course page on the Keele University website.

Months of entry

January, September

Course content

Be part of the new era of creative, purpose-driven entrepreneurs and trailblazers. Our Entrepreneurship MSc is designed for enterprising innovators and active change-makers, empowering you to transform your business idea into reality or to support other people's businesses through intrapreneurship. Gain the entrepreneurial skills and business acumen required to support, or launch and sustain a successful venture that prioritises both profit and planet.

Why study Entrepreneurship at Keele University?

• Keele has partnered with Linzi Boyd’s One Earth, a multi-purpose platform for good, offering global professional networking opportunities and online resources for students.
• The programme focuses on purpose-driven entrepreneurship, intrapreneurship, innovation and enterprise.
• Opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub at Keele Business School.
• Taught by experienced enterprise educators, who have formal affiliations with Enterprise Educators UK and are recognised entrepreneurship educators.
• Gain the skills to become an enterprise expert who can support or develop a start-up business with sustainability at its core.

Course summary

Enterprise and innovation are two key drivers of the economy that increase profitability and boost a nation’s wealth. Our Entrepreneurship MSc will develop your entrepreneurial mindset, networks and versatile business skills so you can pursue your start-up ambitions and build a viable enterprise or effect positive change in an organisation that is successful, responsible and purpose-driven with a commitment to making a positive and ethical social impact.

Integrated into our Entrepreneurship MSc programme are constructive opportunities for you to engage with, and benefit from the expertise of external agencies, businesses, and stakeholders to strengthen your skills, knowledge, and portfolio of ideas and projects. You will have opportunities to develop your networks and participate in industry engagement activities such as events where you can pitch your ideas to potential investors.

You will also benefit from our enterprising partnership with One Earth, a multi-purpose platform established by serial entrepreneur Linzi Boyd. This innovative portal brings together businesses, industries, and societies with shared beliefs to collaborate and pursue a shift in the way businesses succeed, and contribute positively to the planet and society. You will have exclusive access to fantastic online resources that can help drive your business forward, together with opportunities to consult with established, purpose-driven global businesses and individuals about your ideas.

You will study the different concepts and theories that underpin enterprise, intrapreneurship and entrepreneurship, identifying opportunities as well as validation and venture creation tools. The programme will support the advancement of your knowledge of the role of entrepreneurship, enterprise, and innovation within different organisations and business contexts, and further your understanding of sustainability models, so you can focus on becoming a purpose-driven entrepreneur.

How can entrepreneurship and innovation improve sustainable development and change for the better what organisations do and how they do it? Our programme explores this growing need for changing to a more sustainable way of operating and examines the nature, determinants, and consequences of entrepreneurship and innovation. Plus, you will discover the different methods, tools, and techniques firms use to integrate environmental sustainability into their innovation strategies.

Lending itself to problem-solving and innovation is the concept of 'design thinking'. You will enhance your understanding of this excellent tool which aids identifying and producing social value, engaging in social innovation, and challenges traditional management models. With its human-centred approach and focus on empathy, design thinking will give you the tools to devise new venture ideas and social innovations.

The programme brings together current debates and practices in international business and gives you a valuable insight into the different economic, political and technological processes that impact international business activities. There’s a focus on introducing you to the key globalisation, international trade and investment theories, drawing upon case studies from different sectors to consolidate your understanding.

Theories and concepts underpinning organisational leadership are examined, while you reflect on your own knowledge and experience in the subject. Through specific learning exercises, you'll strengthen your leadership practice, enabling you to effectively handle future management challenges in your career.

You’ll continue to broaden your management knowledge by investigating the current challenges faced by marketing managers in the modern digital age. Evaluating ‘real-life’ marketing situations in creative and innovative ways, and studying the importance of ethics and sustainability in strategic marketing activities will strengthen your comprehension of their significance in marketing.

The key concepts and techniques around accounting for decision-making purposes will improve your insight into how company accounts can be assessed to inform effective business decision-making.

From the spark of an initial business idea to creating a business plan, there are many key steps that are integral to growing a new venture. By understanding the different theories of enterprise and leadership and applying these to a project to develop market research using Canvas and Lean Start-up methodologies, you’ll begin your journey to producing that highly investable business plan.

Experience first-hand running your own pop-up enterprise, gaining invaluable insights into the intricacies of planning and managing a real business venture. You will embrace on-the-job learning as you apply theories and tools learned in this programme, enhancing and broadening your expertise, skills and competencies in entrepreneurship and working within the dynamic environment of risk and uncertainty.

Refine your abilities in research and analysis, enabling you to adeptly scope a research project or engage in work-based research or consulting work. You will also explore the ethical considerations of projects and design suitable methodologies.

For full up to date details, please visit the course page on the Keele University website.

Information for international students

For up to date details, please visit the course page on the Keele University website.

Fees and funding

For up to date details, please visit the course page on the Keele University website.