Digital Marketing and CRM

Entry requirements

A Bachelor degree in Business, Marketing, Communications, Engineering, Computer Science, IT or similar from a recognized university with strong academic performance. Basic marketing knowledge is required (either from academic and/or professional path).

Transcripts in English/French of your Bachelor degree (up to date if you have not graduated yet)

Your Bachelor diploma (if applicable)

A good command of English; English Proficiency test for non-native speakers: IELTS Academic 6.5, TOEFL IBT 85, TOEIC 4 skills 850, Duolingo 115, Cambridge Exam B2.

Native English speakers or candidates who have had two years of courses taught in English are exempt.

Copy of passport

CV/Resume

Online motivation video to be recorded on the platform

€100 application fees (not refundable)

A GMAT/GRE score is optional, not mandatory.

Months of entry

September

Course content

The Master in Digital Marketing & CRM is a 4-term program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing ethically customer relationships in a day-to-day business environment.

The Master in Digital Marketing & CRM outlines the management and marketing essentials needed to become efficient marketing managers.

The program is offered on a full-time basis and consists of 3 terms of academic courses and a professional experience. The curriculum is developed around core courses and specialized courses in both Digital Marketing and CRM.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behavior, how to develop effective websites, how to optimize digital strategy and communication across various channels and how to integrate new innovation.

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Information for international students

IÉSEG has a merit-based International Scholarship Program up to 50% tuition waiver per year. Selection is based on the applicant’s previous academic performance and overall application portfolio. The scholarship application is automatic; students do not need to apply separately.

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a postgraduate’s degree at IÉSEG.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Fees and funding