International Marketing

Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events, hosts speakers from industries, and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.

Customise your learning

You’ll learn from the core six courses on the syllabus, with the choice of two optional courses to focus on the area of international marketing that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option.

In semester three, you’ll explore in-depth your chosen area of international marketing through your dissertation. You will be required to demonstrate your mastery of the subject area by developing new insight from the analysis of valuable primary research.

You can choose whether to study the programme full-time, part-time, or by course. This flexibility allows you to fit your postgraduate studies around your lifestyle. You can begin the programme either in January or September, based on your availability, and the full-time course will last 12 months full-time or 24 months part-time. If you decide to study part-time, you register for two courses per semester and progress to the dissertation at the end of your second year.

You may have the opportunity to Go Global on our Inter-Campus Transfer. Opportunities for postgraduate study abroad are assessed on a case-by-case basis and if you are interested in studying at our Dubai campus or Malaysia campus for a semester or longer, you should contact the Go Global Team.

Industry

We work closely with the industry to ensure our course content is up-to-date and reflects the current and emerging needs of the industry and employers. You’ll gain the right blend of knowledge, practical skills, and soft skills to set you up for life after graduation.

Upon graduation, MSc International Marketing graduates have progressed to careers in marketing, brand management and communication in the UK and overseas. Graduates have gone on to work for a variety of companies, including AIG, Capri Sun, GAP, Russell and Bromley, and Lorenz Snack-World. The degree will provide you with the crucial blend of international marketing expertise and professional skills that employers so desperately seek. You’ll gain experience in online collaborative working, business communications, and synthesising diverse information sources, which is highly valued by employers worldwide.

Accreditation

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. You’ll gain credit for prior learning upon completion of your degree or have the option to self-study for a CIM qualification during your programme of study. To gain your CIM certificate, you will need to register for one additional CIM training course and to gain your CIM diploma, you will need to register for two additional courses.

As an MSc International Marketing graduate, you’ll gain exemption from two CIM modules: the Certificate Level Marketing module and the CIM Diploma Level Strategic Marketing module. This exemption is provided at no extra charge and reduces the cost of pursuing this prestigious professional qualification by up to £400.  You’ll have the opportunity to attend CIM networking events which take place on campus, or locally in Edinburgh and Glasgow.