Promotional Media: Public Relations, Advertising and Marketing

Entry requirements

Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study.

Months of entry

September

Course content

The PGDip in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.

You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.

This PGDip will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.

The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.

You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your diploma can be used in a professional context.

The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.