Marketing and Creativity

Entry requirements

• Bachelor degree and/or Masters in any discipline:
  • Candidates with less than 240 ECTS* (less than 4 years of full-time study at a higher education level or equivalent) will be required to attend an additional online semester from July to September.
• A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.
  • Candidates considering a career change to marketing and with a compelling case for how they would benefit from and contribute to the programme are also welcome to apply.
  • Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance.
• Two references (one academic and one from a current or previous employer)
• Motivation letter (500 words)
• Creative essay (500 words)
• English proficiency: C1

Months of entry

January

Course content

A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.

The MSc in Marketing & Creativity is is unique in its focus on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based #NotByTheBook teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers.

Programme at a glance

• Experience 9-12 months of practical curriculum at our London and Paris campuses, followed by 9 months in professional development.
• Join a Ranked 5th Worldwide Masters in Marketing (QS, 2022)
• Benefit from our unique 'Not By The Book' teaching methodology, which will expose you to case- and project-based work with different companies as you learn
• Work on mini projects during the Creative Seminars series (often for real clients), including an optional week-long L'Oreal 'Big Picture' Project, culminating in a presentation directly to L'Oréal executives
• Benefit from the 8-week Company Consultancy Project for a real client, and the final practical experience - Internship or Direct Employment of minimum 4 months.
• Choose your preferred Visa Entry Route to benefit from a post-study visa in the UK or France.
• Join a diverse professional network of 68,000+ alumni based in 150 countries worldwide.

Career Opportunities

A this Master is focused on career progression, our students see excellent employment prospects after graduation, benefitting from a 59% salary increase and €44,400 average starting salary within 6 months of graduation (MMK Class of 2020).

At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.

Information for international students

The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa to enter the course.

Fees and funding

• The January 2023 intake tuition fees for this specialisation are set at £22,200 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
• There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
• Candidates entering the programme with less than 240 ECTS will also be required to attend an additional online semester with a supplement fee of £2,650.

MSc in Marketing & Creativity Scholarships

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers, worth up fo £5,000.