Digital Marketing Management
Entry requirements
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
Months of entry
January, September
Course content
Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process. Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.
By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing
Information for international students
This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.
Fees and funding
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
- part time24 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Faculty of Business and Law
- reception.fbl@coventry.ac.uk
- Phone
- +44 (0) 24 7765 8410