Public Relations

Entry requirements

Applicants should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field and be able to demonstrate outstanding ability and potential.

Applicants should have sound academic skills (research, writing, presentation), an interest in ideas and their application, as well as some basic competence in IT skills (word-processing, internet activities etc).

Above all, applicants need to have an inquiring mind, an aptitude for research, sharing and communicating ideas, and a desire to develop as an independent and self-motivated thinker.

IELTS 6.0 overall with 5.5 minimum in all bands or its equivalent.

Months of entry

January, September

Course content

The MA Public Relations course teaches you how to construct effective PR and social media campaigns, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, brands, charities, public bodies and communities.

It is about reputation, influence, engagement and content creation.

The course brings together theory and practice, combining real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies.

We explore the ever-changing media landscape while critically examining PR’s impact on society. The course is recognised by the leading professional body for PR in the UK, the Chartered Institute of Public Relations.

The teaching team works closely with employers from public and private sector organisations, B2B and B2C, lifestyle and health, who support us with visiting speakers, case studies and mentoring, enabling you to engage with emerging PR challenges.

On completing this course, you will have the skills and understandings employers require for the role of entry-level account executive.

Fees and funding

Learn more about postgraduate fees and funding.