Media production graduate — Luke Gregory

Luke studied the BA Media Production (Radio) at the University of Bedfordshire after going through Clearing. He's now working as digital content lead for Luton Town Football Club

Why did you decide to study a degree in media production?

I went through Clearing at the last minute to secure my place on the course at the University of Bedfordshire. I decided that I'd like to explore working in radio in the future. It was kind of a shot in the dark but I ended up really enjoying it and developing a passion for it.

How did you get your job as a digital content lead?

I initially worked at Luton Town Football Club for free a few years ago, working on match days and helping out when needed. I had a camera that I used to film games and create social media content for the club's social media channels.

I was able to build a portfolio, which landed me a job at Brentford Football Club as a videographer. I spent three years there, learning off some very talented people.

I eventually worked my way up through roles such as content creator and social content lead and then I came across the opportunity to go back to Luton, which I couldn't turn down.

What's a typical day like?

It involves planning for a shoot with a player or editing a previous shoot. We're always thinking of new ideas and are always looking to create content for the club and its fans.

What do you enjoy most about your job?

Making my visions come to life and how different every day is. Having creative freedom allows me and my team to really think outside the box when it comes to creating content. The relationships we get to build with people at the club are also really important and enjoyable.

What are the challenges?

Wanting to do too much with not enough equipment or resources. We are fairly ambitious and have very high standards, so we are always wanting to do more.

In what ways are your qualifications relevant to your job?

My qualification initially helped when getting the work experience at Luton but the key was building experience, a portfolio and forging good relationships.

How has your role developed?

My role has changed from when I was at Brentford, as at Luton I'm responsible for all their content output. At Brentford, I would only lead on social content. So when I joined Luton, my responsibilities increased.

What advice do you have for those looking to work in this sector?

• Go and create content - You don't need fancy editing software or an Apple MacBook. You don't even need a big account to post to. Just start creating content on your phone and post it on your Instagram or TikTok account. Experiment with different styles and see from your analytics what works and what doesn't. Building a portfolio is key to getting into this industry.
• Be open-minded - It's important to be open when wanting to work in football media. Do you want to work for a football club because you support that team? Or do you want to work for a football club because you have a passion for creating football content? If an opportunity arises to work for another football club you have no affiliation with, just go for it.
• Get some experience - If you're going to university, try and gain as much experience before you graduate. Email local football clubs or local businesses and ask if you can help out. Work experience is vital.

Find out more

• Read our 5 tips for getting media work experience.
• Explore the range of graduate media jobs.
• Consider the BA Media Production at Bedfordshire.