Content creator — Dani Harte 

After studying a graphic design degree, Dani launched her own K-beauty content creation channels. Learn about her typical workday and get tips for building your own social media presence 

What degree did you study?

I studied graphic design at the University of Hertfordshire, where I developed a strong foundation in: 

• branding
• editorial design 
• video editing 
• motion graphics.  

These skills became essential tools for building and managing my career as a content creator. 

How did you get your job?

I built my own social media channels from scratch, which required consistent effort, creativity, and a deep understanding of content trends. By creating engaging posts that resonated with my audience, I steadily grew my following, which caught the attention of brands and companies looking for user-generated content (UGC) creators. 

What's a typical working day like?

My day starts with responding to emails from clients and collaborators to stay on top of projects. I then move on to planning and organising, which involves setting campaign deadlines, mapping out content ideas, and prioritising my workload.  

I also dedicate time to engaging with my audience by replying to comments and messages. I focus on batch filming, capturing multiple pieces of content in one go, which I later edit to suit the needs of different campaigns. It's about striking a balance between creativity and admin. 

What is the theme of your content?

My main focus is K-beauty, including product reviews, tutorials, and skincare routines.  

I also create content about Korean culture, such as travel vlogs in Seoul, exploring local cafes, and sharing my experiences with Korean food. 

What do you enjoy most about your job?

The creative freedom is the highlight for me. I love having the opportunity to share my passions with others while working on exciting campaigns with brands I genuinely admire. It's incredibly fulfilling to see my content resonate with people and even inspire them to try new things. 

What are the challenges?

One of the biggest challenges is having to film on days when I don't feel my best. Being a content creator often requires putting on a bubbly and happy persona, which can be emotionally draining at times. Additionally, juggling multiple deadlines while maintaining high-quality content can be stressful. 

How do you monetise your UGC? 

I primarily earn through brand partnerships and sponsored content. These collaborations often involve creating posts, videos, or campaigns that showcase a brand's products or services in a way that feels authentic to my audience. 

How do you set your rates?

They vary depending on the scope of the project. Factors influencing the final price include:  

• the number of posts required 
• tight deadlines 
• exclusivity clauses.  

I also research current industry rates and consider my experience and skillset when setting fees. 

Can you discuss a specific UGC campaign you worked on?

One campaign that stands out is my collaboration with Abib for their 2-Step Vita Care Routine. It was a three-day transformation challenge focused on dark spot care, and I documented my results over several days. This involved creating detailed before-and-after visuals and crafting an honest narrative about my experience with their products. It was rewarding to see positive feedback from both the brand and my audience. 

How do you stay up-to-date with UGC creation trends and techniques?

I'm always on social media, observing trends and keeping an eye on what's working for other creators in my niche. I also take inspiration from platforms like TikTok and Instagram, which are constantly evolving. Networking with other creators and attending workshops or webinars helps me stay ahead of the curve. 

How has your role developed, and what are your career ambitions?

It has evolved from simply creating content to managing multiple aspects of my brand, including marketing, negotiation, and strategy. Moving forward, I'd love to expand into product development, perhaps creating my own line of K-beauty or lifestyle products. 

What advice can you give to others wanting to get into this job?

• Start small and stay consistent - focus on building your portfolio by posting regularly. Even if you start with minimal equipment, authenticity and consistency will help you grow. Post about products you already own, especially ones that you love. Don't forget to tag the brands in the post; you never know, it might lead to your first collaboration. 
• Engage with your audience - building a community is key. Reply to comments, ask for feedback, and create content that resonates with your followers. 
• Learn to market yourself - take the time to understand your unique value and learn how to pitch yourself to brands. Researching current rates and trends will make you more confident when negotiating. 

Find out more

• Discover our tips on how to become a UGC creator. 
• Explore what you can do with a graphic design degree. 
• See our guidance on how to start a business.