International Marketing

Entry requirements

Required documents: Completed application form. 1 copy of bachelor’s degree from an accredited college or university and transcripts. Proof of English fluency: TOEFL score 213 (computer-based), 80 (internet-based); IELTS 6.0; CAE C; PTE 54; English native; or equivalent. 2 letters of recommendation (use of PPI recommended). 1 written or video essay. 1 copy of CV/résumé. Applicants must also meet two of the following: A minimum grade point average (GPA) of 3.0 on a 4.0 scale. A satisfactory score on the GMAT or GRE. 5+ years of professional work experience (may include military service). An interview with the Dean.

Months of entry

January, March, October

Course content

The promotion of products and services is one of the most important aspects of any business. Effectively delivering and promoting a company’s offerings in a constantly evolving market is market is key to business success. This program provides a framework for learning the fundamental approaches to understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and media, and equips graduates with the necessary tools, skills and mindset required to be effective international marketers.

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

• Explore how companies make the most from their investments, from managing data to communications.
• Apply key principles that enhance communication and effectivenes.
• Analyze the microfunctions of human resources management and explore its strategic importance.
• Analyze and create alternative investment projects.

This program is available on our Barcelona, Geneva, Montreux and Online campuses.

Find out more about our graduate programs.

Fees and funding