Restaurant manager job profile

Restaurant managers ensure that a restaurant operates efficiently and profitably while maintaining its good reputation and ethos

As a restaurant manager, you'll have responsibility for the restaurant's business performance, quality standards, and health and safety, as well as staff and customer satisfaction.

Combining strategic planning and day-to-day management activities, the role is both business-like and creative, particularly in terms of marketing and business development.

The type of restaurant you can work for varies significantly, ranging from high-end, fine-dining restaurants to casual dining and quick service outlets. For more information on working for a fast-food outlet, see fast food restaurant manager.

Responsibilities

As a restaurant manager, you'll need to:

take responsibility for the business performance of the restaurant
analyse and plan restaurant sales levels and profitability
organise marketing activities, such as promotional events and discount schemes
prepare reports at the end of the shift/week, including staff control, food control and sales
create and execute plans for department sales, profit and staff development
set budgets or agree them with senior management
plan and coordinate menus, working closely with the head chef
help develop a wine list
coordinate the operation of the restaurant ensuring that kitchen, bar and waiting staff are working as a team
recruit, train, manage and motivate staff , with a strong focus on delivering excellent customer service
respond to customer queries and complaints
meet and greet customers, organise table reservations and offer advice about menu and wine choices
maintain high standards of quality control, hygiene, and health and safety, including ensuring good food safety practices are followed
check stock levels, order supplies and prepare cash drawers and petty cash
comply with licensing laws and other legal requirements.

Salary

Salaries for restaurant managers working in fine dining typically range from £22,000 to £42,000.
Casual dining restaurant managers can expect to earn in the region of £20,000 to £35,000
Fast food restaurant managers typically earn between £18,000 and £35,000.

Salaries depend on the location, employer and type of establishment you work for. Salaries in boutique restaurants and high-end brasseries, for example, tend to be slightly higher than those in themed or branded restaurants.

It's often possible to earn a bonus in a restaurant chain, if you reach the targets set by head office. Other benefits may include a pension, free meals on shift, staff discounts and private medical insurance.

Income figures are intended as a guide only.

Working hours

Restaurant managers often work more than 40 hours per week, and it's common to work late evenings and weekends. Shift work and working on public holidays is also often a feature of the role.

Overtime may be essential in some positions and it's important to be willing to work until the job is completed, whatever time that may be.

What to expect

The work is generally indoors in a warm, but sometimes cramped, environment. Many restaurant managers divide their time between the front of house area, the office and the kitchen.
The level and range of responsibility depends on the type of restaurant/restaurant chain you work for.
Dress codes vary and range from formal wear to a company uniform.
Responding to customer complaints, overseeing many activities at once and dealing with a fast pace of work make restaurant management a varied, but sometimes challenging, role.
You may be required to cover at other restaurants, so you'll need mobility, flexibility and willingness to travel. There are some opportunities to work in restaurant management overseas.

Qualifications

There are various routes into restaurant management and the sector is open to candidates with a combination of practical experience, strong interpersonal skills and an understanding of business. You don't necessarily need a degree or HND as it's possible to train on the job and work your way up into the role.

However, you'll need a degree for entry onto a graduate recruitment scheme. Graduate training schemes are most likely to be available with large restaurants and fast food chains. The following subjects may be helpful:

business or management
hospitality management
hotel and catering.

It's possible to train on the job and earn money at the same time by taking an apprenticeship in hospitality. These are available at different levels and once you have experience you could take the:

Level 3 Hospitality supervisor advanced apprenticeship
Level 4 Hospitality manager higher apprenticeship

Search GOV.UK Find an apprenticeship service to find suitable positions.

If you're already working in a restaurant role, you could develop your management skills by taking a relevant hospitality qualification such as:

Level 3 Diploma in Hospitality Supervision and Leadership
Level 4 Diploma in Hospitality Management

Joining a relevant professional body, such as the Institute of Hospitality, helps you to keep up to date with developments in the industry and can provide useful training and networking opportunities.

Although formal qualifications can help towards gaining a position, employers often view relevant practical work experience, personal attributes and business acumen as more important. Check job adverts to find out what experience and skills employers are looking for.

Skills

You will need to have:

excellent interpersonal skills for diplomatically handling staff and customers
cooperation and teamworking skills
the ability to lead and motivate a team of staff
the ability to cope under pressure in a fast-paced environment
good business awareness for achieving successful performance
an awareness of hygiene, and health and safety regulations
strong written and oral communication skills for managing business administration and personnel matters
strong planning and organisational skills to run a streamlined operation
the ability to work independently and make decisions confidently
problem-solving ability, to resolve issues as they arise
a flexible and hands-on approach to work.

Work experience

Getting relevant practical work experience is vital. Some restaurant chains offer formal work experience placements, and you can usually find details of these opportunities on their websites.

Finding part time or weekend work or summer jobs is usually quite easy in restaurants, so it may be possible to gain experience as you study or as you apply for positions. Relevant experience includes kitchen, waiting or bar work in restaurants, cafés and hotels, catering or customer service work.

Find out more about the different kinds of work experience and internships that are available.

Employers

Opportunities exist in commercial establishments, including:

international, national and regional restaurant chains
independent restaurants
cafés
brasseries
hotels
pubs and clubs
cruise ships
conference venues.

It's one of the most geographically widespread industries, offering employment on every high street of every city and town and in many parts of the countryside.

Many restaurants are run by proprietors or partnerships. Chain restaurants are extremely common but there are also many independent establishments.

Some regional and national restaurant chains offer management training opportunities for graduates, although competition for these types of schemes is increasing.

Look for job vacancies at:

Professional development

Training opportunities usually depend on the size of the restaurant and whether it's an independent operation or part of a chain. Larger restaurant chains usually offer structured training schemes, while independent restaurants are more likely to offer on-the-job training on a more informal basis.

Key training areas include:

customer service
first aid
health and hygiene
leadership and management
company systems and procedures.

Some of the training providers and competitions listed on the Craft Guild of Chefs website are relevant to restaurant managers.

Structured management training schemes for graduates generally last between 12 and 18 months. You'll usually gain practical experience within each function of the restaurant and be assigned a mentor to help you during your initial months.

Key professional bodies also offer a range of training opportunities, including activities that count towards continuing professional development (CPD). They also hold information on external courses and events. Relevant organisations include:

Institute of Hospitality - offers a range of hospitality-related qualifications, professional development workshops, webinars and online courses, as well as networking events. There are varying levels of membership available depending on your skills and experience.
UKHospitality - hosts various events across the year and provides publications and resources for members.

Career prospects

The opportunities for career progression depend on the size and type of employer you work for. However, in larger companies you can usually progress from the position of waiter/waitress to that of staff trainer, to a supervisory/assistant manager role, up to restaurant/general manager. You may be able to advance more quickly by taking relevant training and in-house qualifications.

As an experienced restaurant manager, you could move to a larger or more prestigious restaurant to further develop your career. There are also opportunities to progress into area management roles, for which you'll need extensive knowledge of a particular chain and strong practical experience. An area manager may oversee four to six restaurants, depending on the size of the establishments.

You could also move into an operations management or head office role. If you're not seeking area management responsibility, you could move across to other restaurants, possibly within the same chain, or relocate to manage a failing or less successful affiliated restaurant.

With experience, it may also be possible to set up and run your own restaurant.

Restaurant manager