The UK is set for an ‘explosion’ of female entrepreneurs over the next 30 years, according to a new report. 11/02/2011
Nearly three-quarters of the 2,000 young women surveyed by cosmetics firm Avon wanted to become their boss. Despite this, only 28% felt the government provided the necessary assistance to help them fulfil their ambitions.
The study revealed the lengths the next generation of women are prepared to go to in order to succeed.
Just over three-quarters believe that the job market is saturated and believe being their own boss is a realistic alternative to get out of the current job market situation, whilst a further 61% were willing to work two jobs to get where they wanted.
‘In the harsh light of today’s economic realities, Avon’s research reveals that young women are well aware of the challenges that face them and are prepared to meet those challenges head on,’ said Dr Alexandra Beauregard, of the London School of Economics and producer of the report.
‘If the world is where we seek our fortune, then this is “the world is my oyster” generation. With hard work and determination, these women will prise open the shell of the economic downturn and extract the pearl of satisfying work combined with a meaningful family life,’ added Dr Beauregard.
Businesswoman Karren Brady commented, ‘Avon’s report shows that young women are more determined than ever to be in control of their own destiny. As a result they are defining the next generation of entrepreneurship and rewriting the rules in this perceived male dominated industry.’
Find out how to start your own business with our self-employment advice.
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