Charity fundraiser job profile

Charity fundraisers seek to increase individual and group contributions by building relationships and exploring new fundraising opportunities

Networking is an important part of the role of a charity fundraiser since success depends heavily on being able to forge positive relationships with supporters.

Another key aspect will be raising awareness of the charity's work, aims and goals. In a larger charity, you'll usually specialise in one specific area of donation, but in a smaller one, you may cover several types of fundraising.

Types of charity fundraiser

Your fundraising title will normally be categorised according to the types of donors you focus on, as detailed on the Chartered Institute of Fundraising website:

Corporate fundraisers form corporate partnerships and develop relationships with businesses, to raise money. The arrangement being that the charity benefits from a proportion of income, and in many cases, volunteering hours, while the company increases its level of corporate social responsibility and acquires new skills for its employees.
Trusts, grants and foundations fundraisers apply for grants and income from trusts and foundations. These are set up by a group, company or individual that has decided to put aside money specifically for providing charitable support. Usually this involves writing a formal application explaining what the money is for, how the charity’s work impacts beneficiaries, and how the money will be spent. For this reason, it may appeal to people who enjoy research, preparing proposals and budgets.
Community fundraisers are the main point of contact for most mainstream fundraising involving members of the public. Community fundraising will suit those who can work with people from all walks of life and who are keen to get involved in a variety of fundraising activities.
Major donor fundraisers focus on researching opportunities and building relationships with key supporters who can donate high-value gifts. Often this is a role to which experienced fundraisers progress.
Legacy fundraisers work closely with supporters, and in many cases over a long time, looking to leave a gift to the charity in their will. This type of fundraising may suit people with an interest and understanding of legal and administrative aspects of legacies.
Events fundraisers focus on running events all year round, from fairs to galas, auctions and sponsored activities. This would suit those who enjoy event management, are well organised and have stamina.

Responsibilities

As a charity fundraiser, you'll need to:

motivate and facilitate supporters to maximise the funds they raise
inspire new supporters to raise money, while maintaining and developing relationships with existing supporters
organise traditional activities, such as sponsored outdoor events and house-to-house collections of donated goods and money
develop new and imaginative fundraising activities, many of which involve organising events
raise awareness of the charity and its work at local and national levels, e.g. giving talks to groups or seeking photo opportunities with the media
develop and coordinate web-based fundraising, online auctions and merchandise sales
increase funds by researching and targeting charitable trusts whose criteria match the charity's aims and activities
develop and implement a strategy for individual and corporate supporter recruitment and development
recruit, organise and manage volunteers to carry out various functions within the charity
oversee corporate fundraising, including employee giving and matched giving from employers
manage and update databases to record donor contact and preference information
write applications and mailshots, using direct mailing to reach a range of potential and current donors
carry out risk analysis and balance time-cost ratios to focus effort on the fundraising activities that are most appropriate and will have the highest chance of success.

Salary

Starting salaries for a charity fundraiser can be anywhere between £23,000 and £35,000.
As you rise to a more senior position you could be earning £35,000 to £50,000.
At director level you could be earning in the region of £60,000, sometimes more.
In Scotland, many charities follow the Scottish Joint Council (SJC) Salary Scales when setting wages.

Performance-related pay is generally discouraged by the bodies that monitor the activities of charities, although it's not completely outlawed.

Charity fundraisers may be provided with a company car. Additional employee benefits can include travel and health/wellbeing incentives.

Income figures are intended as a guide only.

Working hours

You'll generally work 35 hours per week, but the exact number will depend on the charity. Larger charities may offer flexible working. Availability to work out of hours is often required, e.g. to attend evening or weekend events and meetings. Time off in lieu is usually offered.

Around 40% of voluntary sector staff work part time. Job-sharing and career breaks are possible. Self-employment and freelance consultancy are possible, usually after a few years' experience.

Around a third of the voluntary sector works from home or does hybrid working, according to the UK Civil Society Almanac 2023.

What to expect

Fundraisers are increasingly based at home with regional offices, which may be some distance away. You'll be expected to be out meeting supporters for a significant portion of your time and may be required to travel frequently during the day, with occasional absence from home overnight.
Event management can be physically demanding and taking part in events can involve significant amounts of verbal communication.
Charity Job and NCVO both report that around 70% of staff in the voluntary sector are women.
Short-term contracts are common, especially in event fundraising, and this can result in job uncertainty.
Vacancies arise throughout the UK, although most opportunities occur in larger population centres. Some types of fundraising, such as corporate and major giving, are more commonly based in London.

Qualifications

Charity fundraising is open to all graduates and those with an HND. Having a degree will usually give you an advantage when applying, and for some posts, it will be an essential entry requirement.

A qualification or experience in marketing, media, event management or business may also be helpful.

The field of international development is particularly competitive and so a relevant undergraduate or Masters degree is desirable.

Taking a fundraising training course is another route into a fundraising career, although these often form part of training within employment. For further information about available courses, contact the Chartered Institute of Fundraising.

Skills

You will need to show:

commitment to your charity's cause
the ability to build and maintain relationships
creativity, imagination and an entrepreneurial attitude towards fundraising
a capacity for critical thinking, and for proactively using reason and evidence to make an informed judgement
a proactive attitude, drive and enthusiasm to carry out projects to conclusion
the ability to influence others using excellent communication skills
the capability to work under pressure and meet deadlines
the ability to meet financial targets
good organisation and project management skills
the ability to motivate others and work as part of a team
resilience, particularly when faced with setbacks
sensitivity to the needs of volunteers and donors
an understanding of confidentiality and the rules around General Data Protection Regulation (GDPR), and how this will apply in the context of fundraising
IT skills, and potentially also knowledge of social media monitoring tools and website development
a willingness to carry out a range of administrative tasks.

Work experience

Employers favour relevant skills and experience, and many consider this to be more important than your subject of study. Seeking out opportunities to gain experience is essential, as charity fundraising is a popular and competitive area to break into.

Consider volunteering or working as a fundraising assistant. Work experience in the areas of marketing, public relations, events, advertising, sales and finance is also relevant.

Some larger charities offer internships, which can provide valuable work experience and sometimes lead to permanent posts.

Find out more about the different kinds of work experience and internships that are available.

Employers

According to the UK Civil Society Almanac 2023, almost one million people worked in the voluntary sector in 2023, equating to about 3% of the UK workforce.

Fundraisers are one of the most in-demand professions in the charity sector. The number of fundraising roles on CharityJob increased by 9% between 2019 and 2022.

Typical employers are charities, although their size, structure and purpose vary tremendously. Other organisations that employ fundraisers include:

hospitals
educational establishments
arts organisations
churches
political parties
other local, national and international fundraising agencies.

The main characteristic of these organisations is that they are dedicated to the promotion of a particular cause rather than to making a profit.

Look for job vacancies at:

CharityJob
CommunityNI (Northern Ireland)
Goodmoves (mainly in Scotland)
Third Sector
Individual charities' websites - use directories such as Charity Choice to find contact details.

The organisation Charityworks runs a 12-month talent programme, which is open to graduates and non-graduates.

Jobs are normally advertised, but some employers will accept speculative applications. Senior posts are often filled from the commercial sector.

Recruitment consultancies specialising in the not-for-profit sector are an important source of job vacancies:

The following organisations advertise volunteering opportunities:

Professional development

Training is primarily on the job. Expect responsibility and autonomy early, with opportunities to work in various roles.

It's likely you'll be given the opportunity to complete some short courses, tailored for the not-for-profit sector, ranging from foundation-level courses for new starters, to specialist and experienced fundraiser courses in, for example, legacy or corporate fundraising.

You can find further details on the following websites:

Undertaking these courses will help you learn about different methods of raising money and securing resources. It will also provide you with useful opportunities for networking.

You can pursue professional qualifications in order to open new career avenues. Becoming a member of the Chartered Institute of Fundraising provides evidence of your professional status and may become a requirement for career advancement in the future.

Career prospects

Larger charities with a fundraising department and an established staffing structure may offer greater scope for promotion and career development. In smaller charities though, you'll usually gain an excellent breadth of experience due to being responsible for a range of fundraising activities.

Your career path in fundraising might involve moving from volunteering to fundraising officer, then to fundraising manager, head of fundraising in a small charity or a middle management role in a large charity. Eventually becoming a director of fundraising in a small charity, or head of a fundraising department in a large charity.

Career prospects are looking good for charity fundraisers, as according to CharityJob, there are now more managerial roles in fundraising compared to the rest of the charity sector. There is also more flexibility in terms of location too, opening up a greater number of potential opportunities.

If you want to specialise in a particular area, such as corporate or trust fundraising, there will be more opportunities in larger charities since they are more likely to have several fundraising teams. Large charities also require the full range of business functions, so you could move into specialist areas such as operations, database management or marketing and communications.

The skills you develop as a fundraiser, such as strategic thinking, project management, networking, and public relations, are useful and highly valued by employers both within and outside the voluntary sector. Highlighting your commercial awareness and business skills may help with a sideways move into the private or public sector. Corporate social responsibility is a growing area where jobs may emerge.

Charity fundraiser